A tribute to one of the most important icons of music and entertainment, the Iconic Raffaella Carrà capsule collection has been created to present the kaleidoscopic universe of this great artist, made of art, music, performance and fashion. A series of exuberant and colourful objects, expressing Raffaella’s energy and freedom both in private and public life.

Her famous statement “I was truly born free” (Rolling Stone, 13 December 2018) is printed on the water bottle, mug and notebook, everyday objects that remind us that we were all “truly born free” to express who we are beyond prejudice and social stereotypes.

Also, the rainbow, another of the visual symbols of her revolution, becomes the leitmotif of the notebooks; and so do the glitters and the holographic effect, recalling disco dance and all the colours Raffaella has worn, to evoke her great passion for fashion as a means of body freedom.

The capsule collection is of course also inspired by Carrà’s famous songs, in particular “Rumore” and its refrain, quoted as if it were a mantra, a message that gets louder and louder until it spreads all over the world.